a project between MEPLA STUDIOS/India and HFG-KARLSRUHE
MEPLA STUDIOS is a young Indian kitchen manufacturer based in Pune, established recently as an offspring of UTTURKARS WOOD CULTURE . Within the last 15 years, the two owners Tarek and Ashwin Utturkar have built up one of India’s largest supply chains for furniture and special kitchen fittings and accessories. Utturkars is based in Pune and has a strong link to the German-Austrian manufacturers GRASS, WÜRTH and KESSEBÖHMER whose products they distribute on the fast growing Indian market. Utturkars therefore has a German department in the Frankfurt area.
Mepla Studios distributes MODULAR KITCHENS, aiming towards the medium segment of the Indian market by using the expertise, knowledge and trust collected in the last years with Utturkars. The USPs come from a strong link to the mentioned hardware manufacturers, a deep knowledge of available resources, as well as their knowledge of specific Indian needs and market requirements.
During our collaboration between MEPLA STUDIOS and the HFG-KARLSRUHE the students will have to design a MODULAR KITCHEN fitting the requirements of the Indian market and the marketing concept of MEPLA STUDIOS. The core of the project will be the implementation of essential, maybe structural elements which have the potential to BRAND THE KITCHEN AS A PROPRIETARY MEPLA STUDIO PRODUCT.